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Ben Klassman

Creative Director / Writer

  • Work
  • Resume

OnStar - Scary Better

With OnStar updates, your car never stops getting better. Like never. And when something never stops, well, that’s just plain scary.

Brightside - It Gets Brighter

People with severe depression and anxiety aren’t honestly reflected in online therapy advertising. We helped Brightside change that.

OnStar - Safe Space

Walking home alone at night is terrifying. The OnStar Guardian App makes it possible to have advisors with you everywhere. So, slightly less terrifying.

Dole - Fru*t B*wls

Quarantine forced millions of parents and grandparents to be with their kids 24/7. Thus, code words.

We made ‘One Million Moms’ pissed with this campaign. Well, they’re always pissed. But we made them extra pissed, which made me extra happy.

OnStar - The OnStar

In 2022, OnStar wanted to shift from a safety brand to an in-vehicle tech brand. Our job was to let the world know.

First, we developed a new tagline, “Better Never Stops.” After that, we just needed to figure out how to tell people about OnStar’s new gig. Enter “The OnStar” – a futuristic space station that literally shoots out technology. Dope.

Sherwin-Williams - Anyone

HGTV Home by Sherwin Williams and their Color Collections can make just about anyone a designer.

Ad Council - S1G Dad Shoe

The best basketball players in the world get signature basketball shoes. Why don’t the best dads in the world get signature dad shoes?

Rockin' Protein - Good for Gaming

Gamers are athletes (no they’re not) and they get tired from hours of playing. Good thing Rockin’ Protein can help them play longer.

We took to Twitch, where gamers game, and spoke to them in their language – still English, just weirder.

Kaiser Permanente - Thrive

How do you make a health care provider feel more human? Act like a human. Crazy, right?

Ahora - Tequila Differently

Can someone please tell me what the hell “fermented cane sugar” is? Because that’s what most seltzers are made from. Not Ahora. They use pure tequila blanco. We took the one thing that made them unique and created “Tequila Differently.”

Mutual of Omaha - Protect Your Kingdom

Back in the ‘60s, Mutual of Omaha created a popular TV show called ‘Wild Kingdom’ and boomers loved that shit. We realized the wild kingdoms featured in the show weren’t all that different from the kingdoms these folks have worked their entire lives to build.

OnStar - Scary Better

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Brightside - It Gets Brighter

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It Gets Brighter

OnStar - Safe Space

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Safe Space

Dole - Fru*t B*wls

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OnStar - The OnStar

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The OnStar

Sherwin-Williams - Anyone

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Ad Council - S1G Dad Shoe

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Rockin' Protein - Good for Gaming

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Kaiser Permanente - Thrive

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Ahora - Tequila Differently

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Mutual of Omaha - Protect Your Kingdom

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